Fuling mustard has undergone its first net profit transition in five years, with both possibilities and challenges under the epidemic
On March 17, Fuling mustard released its 2019 annual report.In 2019, the overall income of Fuling mustard will not increase profits. This is also the first time in the past 5 years that the net profit of Fuling mustard has alternated.The company said, “In 2019, the company’s product competitiveness will be improved, the main business will be more robust, and profitability will remain stable.”Why did income increase not increase profit last year?”The development, production, and sales of convenience foods such as mustard mustard, radish, kimchi, cooked meals, and other side dishes and appetizers in Lingjun mustards claim to be the “largest company of side dish and appetizers in the country”.In the industry, the production and sales of Fuling mustard are in a leading position, the products have a high market share, and the brand has a high reputation and reputation.In 2019, Fuling mustard has achieved an operating income of approximately 19.900 million yuan, an increase of 3 from the same period in 2018.93%; net profit attributable to shareholders of listed companies is about 6.05 trillion, 8 over the same period in 2018.55%; the net profit attributable to the shareholders of the listed company’s non-recurring gains and losses is about 5.6.3 billion yuan, 11 compared with the same period in 2018.75%.”In 2019, the domestic macroeconomic growth rate declined, the company’s product sales market quickly adjusted and changed, traditional channel sales changed, and sales in some regions were out of order, resulting in changes in the company’s product sales.”” Fuling mustard said.”Fuling mustard weighs, in order to adapt to changes in market adjustments, the company implemented a channel innovation to penetrate the county, independent promotion of categories, sales team fission sales strategy, sales expenses increased, resulting in a trend of the company’s net profit decline.So, how does Fuling mustard increase income?Guosheng Securities analysts believe that “the increase in ton prices has become the leading factor supporting the positive growth of Fuling mustard in 2019.”.”The reason is that” In 2019, Fuling mustard helped channel inventory clearance by controlling the factory-end divergence and other means, resulting in a slight deviation in factory-end sales; benefiting from the price increase effect at the end of 2018, the 2019 ton price increased.”The epidemic situation is facing both challenges and challenges. The annual report on the development of the self-heating fast food industry in the future shows that the development strategy of Fuling mustard is endogenous innovative development and exogenous expansion mergers and acquisitions;, Talent and management advantages; alternative, Fuling mustard plan to use intelligent transformation of traditional industries, cross-border leisure fruit and vegetable industry, the use of mustard + pickles + sauces to form the advantages of seasoned vegetables and sauces, develop self-heating fast food industry.Fuling mustard said, “The company is the only listed company in the pickle industry, with the advantage of capital market support, which is conducive to the company’s rapid development through mergers and acquisitions.”Combining with the company’s future development strategy, the company will further increase merger and acquisition integration, but Fuling mustard also prompts risks,” Can the integration not only ensure the listed company’s control of the target company but also maintain the target company to expand its competitive advantage and fully play its roleThe synergistic effect of mergers and acquisitions is uncertain, and the results of the merger may give full play to the synergistic effects of mergers and acquisitions, thereby causing losses to the company and shareholders.”The raid of the New Coronary Pneumonia epidemic has affected many companies, and Fuling mustard can also be spared.For Fuling mustard, this outbreak is a challenge and a possibility.Competition, “The capital and technical composition of the mustard and pickle industry is low. The competition is characterized by low prices and is very fierce, resulting in a low profit margin in the industry.The labor cost has risen rapidly, and the prices of other raw and auxiliary materials have risen significantly, especially this year due to the impact of the new coronary pneumonia epidemic. Various expenses and costs have risen, and the cost control pressure is huge.”,” China’s industrialization and urbanization are accelerating, and the rural population is gradually shifting to urban life and work, which lays a solid foundation for the size and quantity of the FMCG market.Especially the impact of this year’s new coronary pneumonia epidemic, FMCG and other consumer goods are the best essential consumer products for people’s homes; consumption upgrades have formed a huge middle-class consumer market, which has become the quality foundation of the FMCG market.”Sauna, Ye Wang, editor of Yan Net, Wang Yu proofreading Wei Zhuo